I decided that my main base criteria for the clothes we stocked was that the garments had to be ethically made. And then of course there are so many different certifications and ‘levels’ of ethics. I quickly realised that deciding on the levels of "ethicalness" is fraught! Is organic and fairtrade and made in India better than non-organic and made in NZ? Is it significantly better for us to support small-scale suppliers rather than bigger businesses? Is it OK to stock non fair-trade certified but certified organic clothing knowing the owner of the business and fully trusting their transparency? Or NZ women sewing for me but using non organic/fairtrade cotton/materials? Or a small NZ business run by a woman that has organic clothing manufactured in India?. Of course, as I learnt more about the textile and clothing industry I quickly realised that it would be hypocritical of me to stock clothes made in sweatshops while fronting a brand promoting better treatment of NZ kids. Thanks so much for your email! When I first started planning Freedom Kids, my focus came from a feminist perspective and I was primarily looking at ‘gender neutral’ clothes. I also appreciate that our customers challenge and question me to ensure we are constantly reflecting and sticking to our core values! Last week I received this email: In the 21 months since we opened we have honestly not had one negative encounter with a customer. It's no secret that we have fantastic customers.
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